There's a story growing through every brand.
I find the words to carry Yours.
Listening. Discovering. Writing.
Every brand carries something worth saying — a founding conviction, a way of seeing, a reason for existing that goes beyond the product. My work is to find what sparks that meaning and give it language: in French and in English, across formats and registers, with the precision that makes it last.
I work with founders and brands who know what they're building. I help them find the words that make others feel it too.
Services
Brand Voice & Founder Storytelling
Brands have voices. Personalities. Aspirations in their own right. Their essence is there long before a single word is uttered. Before any tagline, any pitch. My work is to find that essence — and craft the language that carries it into the world.
Strategic Web Content
Without discoverability, a brand speaks into silence. Content that earns its place in search without losing its voice in the process — that's a balance worth holding.
Translation & Adaptation
Some ideas transcend the words that seek to express them — and that's where translation usually fails. In a world where translating mere text is no longer a service worth purchasing, reinventing the language that carries those ideas is an art form.
Editorial & Writing Development
Every compelling piece of writing is an alchemy between a distinct voice and an undiluted message. Fulfilling that promise — in someone else's words, in another language, in a draft that almost lands — is its own discipline.
“The human being who knows only one language never truly knows that language.”
– Ludwig Zamenhof